B2B Marketing Manager
Role overview
Summary Nasoft is hiring on behalf of Makaseb for a B2B Marketing Manager . We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.
Responsibilities: • Develop and execute the overall B2B marketing strategy aligned with business goals. • Identify target industries, customer segments, and buyer personas. • Build and manage quarterly marketing plans and campaign calendars. • Plan and execute lead generation campaigns across multiple channels. • Oversee website content, landing pages, email marketing campaigns, and social media. • Develop lead nurturing workflows to improve conversion across the customer journey. • Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials. • Conduct market, customer, and competitor research to identify growth opportunities. • Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI. • Manage marketing budgets, external agencies, and marketing technology platforms. • Analyze campaign data and provide actionable recommendations to improve performance. • Prepare regular reports and present marketing insights to leadership.
Requirements • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • 3–5 years of experience in B2B Marketing, Growth Marketing, or Demand Generation . • Previous experience in a B2B services company, digital marketing agency, or SaaS environment is required. • Proven experience in developing and executing lead generation campaigns. • Strong understanding of customer journey mapping, buyer personas, and marketing funnels. • Experience collaborating closely with Sales teams to support pipeline growth. • Knowledge of CRM systems and marketing automation tools. • Experience with e mail marketing, content marketing, LinkedIn marketing, and landing page optimization. • Familiarity with marketing analytics tools such as Google Analytics (GA4) and Looker Studio or similar platforms. • Strong analytical, communication, project management, and stakeholder management skills. • Ability to manage multiple projects in a fast-paced environment.
Benefits Working Conditions & Benefits: • Working days: 5 days (From Sunday to Thursday). • Working Hours: 9 hours (9:00 AM – 6:00 PM), including a 1-hour break. • Social Insurance. • Professional growth and learning opportunities. • Gym Subscription Discount.
Job Tybe: On-Site ( El Sheikh Zayed City)
