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Marketing & Communications · Job description

Head of Event Marketing

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. In the GCC market, this role is actively hired across saudi with 2 recent postings.

GCC postings
2
Active markets
1
Typical experience
—
Key responsibilities
  • 01LEADERSHIP Recommend team structures and delivery solutions based on
  • 02Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • 03Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • 04Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • 05Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • 06Compile lists describing product or service offerings.
  • 07Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • 08Consult with product development personnel on product specifications, such as design, color, or packaging.
  • 09Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • 10Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • 11Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • 12Initiate market research studies, or analyze their findings.
Required qualifications
  • — agreed reports during and post campaign to monitor channel effectiveness and ROI Use recommended campaign analytics dashboards to monitor performance Build a culture of testing and metrics
  • — driven decision

Required skills

communicationleadershipnegotiationsocial mediadigital marketinggitexcelteamwork

Tools & technologies

gitteamsexcelAdobe AcrobatAdobe Acrobat ReaderAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAdSense TrackerAEC Software FastTrack ScheduleAirtableAmazon Redshift

Hiring companies we see

  • Tahaluf
  • Informa PLC

Hired across

  • saudi
FAQ

  • What does a Head of Event Marketing do in the GCC?

    A Head of Event Marketing in the GCC performs core duties related to communication, leadership, negotiation, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Head of Event Marketing?

    Typically a MBA is required, with relevant experience of experience in the field.

  • What is the demand for Head of Event Marketing in the GCC?

    The role is actively hired across saudi, with consistent demand from both local and multinational employers.

  • What skills are needed for a Head of Event Marketing role?

    Key skills include communication, leadership, negotiation, social media, digital marketing, git, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Head of Event Marketing in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.

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