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Marketing & Communications · Job description

Marketing Manager - F&B

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. In the GCC market, this role is actively hired across qatar, saudi, uae with 4 recent postings.

GCC postings
4
Active markets
3
Typical experience
3-5 years
Key responsibilities
  • 01Develop and implement marketing strategies specifically for F&B products, outlets, and promotions.
  • 02Plan, execute, and monitor marketing campaigns across digital, social media, print, and in
  • 03Conduct market research, customer surveys, and competitor analysis to identify trends and opportunities in the F&B sector.
  • 04Collaborate with operations and sales teams to create promotional offers, events, and campaigns that drive footfall and revenue.
  • 05Oversee branding, messaging, and communication to ensure consistency across all F&B platforms.
  • 06Manage social media accounts, content creation, influencer collaborations, and public relations activities.
  • 07Track campaign performance, analyze data, and optimize marketing strategies to improve ROI.
  • 08Lead and mentor the marketing team, coordinating with external agencies or vendors as needed.
  • 09Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • 10Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • 11Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • 12Develop pricing strategies, balancing firm objectives and customer satisfaction.
Required qualifications
  • — Bachelor’s degree in Marketing, Business Administration, or related field.
  • — 5 years of marketing experience in the F&B industry, with at least 2 years in a managerial role.
  • — Strong knowledge of F&B marketing trends, customer preferences, and industry regulations.
  • — Proficiency in digital marketing, social media, email campaigns, and content marketing.
  • — Excellent communication, leadership, and project management skills.
  • — Creative mindset with the ability to design innovative campaigns that resonate with F&B consumers.
  • — Key Competencies:
  • — Strategic marketing planning for F&B

Required skills

communicationsocial mediagitexcelleadershipanalyticalproject managementdigital marketing

Tools & technologies

gitexcelteamsAdobe AcrobatAdobe Acrobat ReaderAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAdSense TrackerAEC Software FastTrack ScheduleAirtableAmazon Redshift

Hiring companies we see

  • Apparel Group
  • Nationwide Middle East Properties LLC
  • Americana Restaurants
  • quya

Hired across

  • qatar
  • saudi
  • uae
FAQ

  • What does a Marketing Manager - F&B do in the GCC?

    A Marketing Manager - F&B in the GCC performs core duties related to communication, social media, git, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Marketing Manager - F&B?

    Typically a Bachelor's degree is required, with 3-5 years of experience in the field.

  • What is the demand for Marketing Manager - F&B in the GCC?

    The role is actively hired across qatar, saudi, uae, with consistent demand from both local and multinational employers.

  • What skills are needed for a Marketing Manager - F&B role?

    Key skills include communication, social media, git, excel, leadership, analytical, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Marketing Manager - F&B in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.

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