Tabbio
التسويق والاتصالات · وصف وظيفي

Manager Marketing

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. In the GCC market, this role is actively hired across bahrain, uae with 5 recent postings.

إعلانات الخليج
5
الأسواق النشطة
2
الخبرة المعتادة
5-8 years
المهام الرئيسية
  • 01mortems and incrementality measurement (geo
  • 02value, category explorers, QC
  • 03site conversion optimizations to lift install
  • 04Campaigns & Seasonal Calendar Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back
  • 05tests, holdouts). Customer Segmentation Define actionable segments (new, dormant, high
  • 06first, etc.) and design processs to improve activation, frequency, and retention. Partner with Analytics to build cohorts and propensity models for upsell/cross
  • 07sell (e.g., Food → QC). CRM / Lifecycle Marketing Own CRM strategy and execution (push, in
  • 08app, email, SMS, WhatsApp), including path orchestration, triggers, and personalization. Manage creative/offer testing and guardrails (fatigue, opt
  • 09outs, send time). MAU Growth & User Acquisition Scale app installs and re
  • 10installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships. Align paid with ASO and on
  • 11order rates. Demand Generation Launch category and merchant
  • 12led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV. Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last
المؤهلات المطلوبة
  • 8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q
  • impact teams. Skills & Tools Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation. Hands
  • out rate, uplift vs. control GMV, AOV, and category mix (Food vs. QC) Attribution & tracking health (match rates, data completeness) Qualifications 5
  • Success Metrics (KPIs)
  • MAU growth and orders per MAU
  • New user and reactivation volume; CAC & CAC payback
  • Retention & frequency (D7/D30 reorder rate, cohort survival)
  • ROAS/ROI by channel and campaign; voucher efficiency
المؤهلات المفضّلة
  • commerce preferred). Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes. Experience building and leading small, high
  • commerce preferred).

المهارات المطلوبة

crmreactsqlexcelsaptableauleadershipcompliance

الأدوات والتقنيات

crmsapexceltableaureactteamsAdobe AnalyticsAdobe DreamweaverAdobe PhotoshopAhrefs Site ExplorerAJAXApache SolrAtlas SearchBing AdsBrightEdgeCascading style sheets CSS

شركات نرى أنها توظّف

  • talabat
  • Amali Properties
  • Delivery Hero SE
  • Talabat

التوظيف حاضر في

  • bahrain
  • uae