Cluster Digital Marketing Manager - Novotel and Ibis World Trade Centre and Ibis One Central - Dubai

Cluster Digital Marketing Manager - Novotel and Ibis World Trade Centre and Ibis One Central - Dubai, UAE Position Overview The Cluster Digital Marketing Manager leads the strategic development and execution of digital marketing and e-commerce initiatives across Novotel and Ibis World Trade Centre and Ibis One Central in Dubai. This role focuses on driving direct revenue growth, strengthening brand visibility, and optimizing digital guest touchpoints while aligning with Accor's commercial objectives, digital standards, and the ALL - Accor Live Limitless loyalty ecosystem. Job Details Country: UAE City: Dubai Industry: Hospitality Function: Digital Marketing and E-commerce Salary: AED 18000 - 25000 per month Gender: Any Candidate Nationality: Any Job Type: Full-time Key Responsibilities Develop and implement cluster-level digital marketing and e-commerce strategies aligned with Accor commercial goals. Drive direct bookings through brand websites, Accor platforms, and the ALL loyalty ecosystem. Optimize performance across indirect channels including OTAs, metasearch, and third-party partners. Plan, execute, and optimize paid digital campaigns across search, display, and social media channels. Manage and improve digital guest touchpoints throughout the customer journey. Monitor digital performance metrics, conversion rates, and ROI, providing clear performance reports. Ensure brand consistency, content accuracy, and compliance across all digital platforms. Collaborate with Revenue, Sales, Marketing, and Operations teams to align digital initiatives with business priorities. Support visibility, engagement, and enrollment objectives for the ALL - Accor Live Limitless program. Manage relationships with digital agencies, platform providers, and Accor central digital teams. Stay updated on hospitality digital trends, emerging technologies, and e-commerce best practices. Ideal Profile Bachelor's degree in Marketing, Communications, or a related field. Proven experience in digital marketing and e-commerce, preferably within hospitality or multi-property environments. Strong understanding of hotel distribution, direct booking strategies, and performance marketing. Hands-on experience with websites, OTAs, SEO, SEM, paid media, and social platforms. Strong analytical skills with the ability to translate data into commercial actions. Excellent communication and stakeholder management skills. Ability to manage multiple properties in a fast-paced, performance-driven environment. Why Join Us Join Accor, a global hospitality leader offering long-term career growth and international exposure. Work in a strategic cluster role within Dubai's key business and events district. Access continuous learning and development through Accor's global academies. Play a direct role in driving revenue performance, digital innovation, and brand growth. About the Company Novotel and Ibis World Trade Centre and Ibis One Central are part of Accor's global hospitality portfolio, delivering contemporary and value-driven guest experiences in Dubai. Accor is committed to responsible hospitality, digital innovation, and empowering its people to create meaningful guest experiences while growing their careers.