FMCG Field Sales Lead for Traditional Trade
Role overview
Sales Supervisor - Modern Trade FMCG - Dubai, UAE Position Overview The Sales Supervisor role is responsible for leading and managing a team of sales representatives within the Modern Trade FMCG segment in Dubai, UAE. This position focuses on driving sales performance, strengthening key account relationships, and ensuring effective execution of sales strategies in a competitive retail environment. Job Details Country: UAE City: Dubai Industry: Consumer Goods Function: Sales Management Salary: 10000-14000 monthly (Market estimated) Gender: Any Candidate Nationality: Any Job Type: Full-time Key Responsibilities * Lead, coach, and mentor the sales team to enhance conceptual selling skills and overall productivity. * Organize, staff, and deploy sales resources effectively to achieve sales goals and organizational excellence. * Develop and execute customer business plans to meet sales, market share, and in-store fundamentals targets. * Build and maintain strong relationships with key Modern Trade accounts, clients, and distributors. * Negotiate and manage customer trading terms including pricing, payment terms, and trade funding. * Define and implement Route-to-Market strategies and detailed journey plans for sales executives. * Conduct regular store visits to provide on-the-job training, monitor execution, and resolve issues. * Track competitor activities and customer actions, communicating insights internally to support timely decision-making. * Oversee trade receivables collection to ensure compliance with agreed credit terms and standard operating procedures. * Monitor sales performance metrics and implement corrective actions to drive continuous improvement. People Management * Provide structured training, coaching, and mentoring to support team development and career progression. * Set clear objectives and performance targets aligned with business goals. * Foster a performance-driven culture focused on accountability, collaboration, and results. Ideal Profile * Proven experience in Modern Trade FMCG sales with team leadership exposure. * Strong understanding of sales principles, account management, and relationship building. * Proficiency in CRM systems for managing client data and tracking sales activities. * Excellent communication, negotiation, and presentation skills. * Strong organizational and time management abilities to manage multiple accounts effectively. * Analytical mindset with the ability to interpret sales data and drive informed decisions. Why Join Us * Opportunity to lead a key sales function within a diversified FMCG organization. * Exposure to major Modern Trade accounts and structured sales operations. * Collaborative environment with clear performance metrics and growth pathways. * Competitive compensation aligned with the UAE FMCG sales market. About the Company GMG is a global well-being company operating across retail, distribution, manufacturing, properties, and logistics. With more than four decades of experience and a presence across the Middle East, North Africa, and Asia, GMG manages a broad portfolio of international and home-grown brands. The company is recognized for its strong market partnerships, disciplined sales execution, and commitment to sustainable growth across consumer-focused sectors.
