Social Media Manager (Bilingual)

Social Media Manager Location: Dubai, UAEReports to: Marketing DirectorEmployment Type: Full-time Salary:AED 15,000 Only candidates based in the UAE will be considered.  Role OverviewFantastic opportunity to work with a fast growing, fun, F & B brand. The Social Media Manager owns the brand’s social presence end-to-end, from strategy through to execution. This role is responsible for building a high-performing content ecosystem across platforms, driving engagement, and continuously optimising performance. You will work closely with a Visual Content Producer to bring ideas to life, ensuring all content is strategically aligned, platform-optimised, and performance-driven. Key Responsibilities Strategy & Planning Develop and own the social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook Define content pillars, formats, channel roles, and posting cadence Plan monthly and weekly content calendars across campaigns, launches, and always-on content Stay ahead of platform trends, algorithm changes, and best practices Content & Execution Conceptualise social-first content ideas, formats, and recurring series Brief and collaborate with the Visual Content Producer on creative direction and delivery Ensure content is optimised per platform (format, captions, hooks, timing, hashtags) Capture behind-the-scenes and real-time content using a smartphone when required Manage publishing across all channels Community Management Manage engagement across all platforms (comments, DMs, mentions) Maintain a consistent and on-brand tone of voice Monitor sentiment and escalate issues where needed Drive interaction and community growth Influencer & Creator Management Develop and manage influencer and creator partnerships Identify and onboard relevant creators aligned with the brand Manage outreach, briefing, and content alignment Track performance and optimise future collaborations Performance & Optimisation Monitor and analyse performance across all channels Track KPIs including engagement, reach, watch-time, and growth Continuously test and optimise content formats, hooks, and posting strategies Deliver regular reports with clear insights and recommendations Collaboration & Operations Work cross-functionally with marketing, digital, and operations teams Maintain structured workflows, calendars, and content planning systems Identify and repurpose top-performing content Profile 3+ years’ experience in social media management Proven track record managing and growing social channels Strong understanding of platform algorithms and content performance Experience managing influencers and creators Analytical and performance-driven mindset Strong communication and organisational skills Comfortable working in a fast-paced, content-driven environment REF:CH170076