B2C Sales
Role overview
About the Role
Madar is seeking an experienced and results-driven B2C Sales to lead the growth of Madar’s consumer-focused last-mile delivery business across Saudi Arabia. The ideal candidate will have 5–7+ years of solid B2C sales experience, preferably within last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or technology-enabled consumer services. The candidate should have a strong understanding of the Saudi B2C market, proven experience acquiring and growing a high volume of consumer customers, an established network within relevant industries, and a strong track record in customer acquisition, demand generation, sales strategy, and revenue growth.
Key Responsibilities
B2C Sales Strategy
- Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.
- Define target customer segments based on customer needs, demographics,
locations, purchasing behavior, and delivery requirements.
- Identify high-potential B2C segments and develop strategies to increase customer
acquisition and revenue.
- Develop and execute plans to expand Madar’s B2C customer base across key Saudi
cities and markets.
- Set sales targets and develop action plans to achieve revenue and customer
acquisition objectives. Customer Acquisition
- Lead the acquisition of new B2C customers through direct sales, partnerships,
referrals, digital channels, and other relevant acquisition channels.
- Build and manage a strong pipeline of prospective customers.
- Develop strategies to increase customer conversion from leads and prospects into
active customers.
- Identify opportunities to increase customer frequency, retention, and lifetime value.
- Develop initiatives to reactivate inactive customers and reduce customer churn.
E-commerce & Last-Mile Business Development
- Build relationships with e-commerce merchants, online sellers, retailers, social
commerce businesses, SMEs, and other businesses that require last-mile delivery solutions.
- Identify potential customer segments that generate recurring delivery demand.
- Develop partnerships and commercial opportunities that can generate consistent
B2C delivery volumes.
- Understand customer delivery requirements and recommend appropriate Madar
solutions.
- Monitor market trends across e-commerce and last-mile delivery to identify new
business opportunities. Demand Generation
- Develop initiatives to generate consistent delivery demand and customer
volume.
- Identify new customer acquisition channels and optimize existing channels.
- Work closely with Marketing and other teams to develop campaigns and initiatives
that drive customer acquisition and usage.
- Monitor acquisition performance, conversion rates, customer activity, and revenue
contribution.
- Continuously test and improve customer acquisition strategies.
Client & Partner Network
- Leverage an established network within the Saudi e-commerce, retail, delivery,
and last-mile ecosystem.
- Build and maintain relationships with key potential customers, merchants, retailers,
and strategic partners.
- Identify high-value accounts and opportunities that can generate recurring delivery
volumes.
- Lead commercial discussions, negotiations, and partnership agreements.
Market & Performance Management
- Monitor B2C market trends, competitor activities, customer behavior, and pricing.
- Track key KPIs including:
o New Customer Acquisition o Active Customers o Customer Conversion Rate o Delivery Volume o Revenue o Customer Retention o Customer Acquisition Cost o Customer Lifetime Value o Churn Rate
- Provide regular performance reports, forecasts, and recommendations to senior
management. Team Leadership
- Lead and develop the B2C sales team.
- Set individual and team targets and monitor performance.
- Coach team members on prospecting, customer acquisition, negotiation, and
closing.
- Establish a results-driven culture focused on customer growth and revenue
Requirements
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- *5 to 7years of sales or business development experience in Saudi Arabia’s last-mile delivery
market.
- Proven track record of achieving sales targets and acquiring new customers.
- Strong understanding of the Saudi market and B2C customer behavior.
- Established network of potential customers is highly preferred.
- Experience in e-commerce, logistics, delivery, or technology companies is preferred.
- Strong communication, negotiation, and presentation skills.
- Strong customer relationship management skills.
- Self-motivated, results-oriented, and commercially driven.
- Good knowledge of CRM systems and sales pipeline management.
- Excellent command of Arabic and English.
